More than design,
strategy that transforms.

I'm Franklin Serra, Graphic Designer specializing in Brand Design.

My focus is to create visual identities that are, in addition to attractive, solid, striking and strategically personalized for each type of business.

After all, design and strategy elevate your brand to success.

Click on the images to see more about the projects.

”Mega satisfied with this amazing job by @franklinserra.des.br. He perfectly captured my essence and that of my work.”

@lucibeautydesigner

”We were right to choose @franklinserra.des.br to develop our new brand. Thank you, I highly recommend!”

@wv360virtual

”We thought that the business lacked visual identity and the professional created this brand that looked great”

@s4.0_assessoria

”I want to express my sincere gratitude to @franklinserra.des.br for being the brilliant mind of our visual identity. Thank you for capturing the essence of Diferenciado and transforming our vision into reality.”

@diferenciadorm

What is Visual Identity?

The Visual Identity is all the atmosphere created in colors, shapes and typography conveying the brand's personality, generating connection and synergy with people.

Are brand and logo the same thing?

No. The brand represents the company's history, values and essence. While the logo is the graphic representation of the brand.

Why do I need to create a visual identity for my company?

A company's brand needs to be seen and differentiated from others. So it must be unique and easily perceived by people, but mainly by the public of interest.

How is your job?

It consists of three stages: Analysis and strategic study, creation and development, and presentation and delivery.

How long does it take to deliver the project?

Usually about six weeks, but it can vary more or less depending on the size of the project.

What is delivered at the end of the project?

Logo files and elements for use in a variety of applications whether digital, print, or graphics.

How much does it cost to make a visual identity project?

There is no pre-defined value, as the project will be adapted to the needs of each company.

In this initial step, essential and valuable information is collected through meetings and briefings to understand the client's business model, target audience and competitors. In this way, guidelines are created for the development of the project.

Through this information and guidelines, the concept is implemented, which will be the foundation for the development of the project, with the definition of typography, colors and other visual elements that convey the brand's personality and its positioning in the market.

Here the entire concept behind the development of the project, the choice of each visual element and several examples of brand application are presented.

After approval, a package is delivered containing files necessary for the customer's use, in addition to a brand manual, with instructions for the most appropriate use of the brand in the most diverse applications.

Send a message and I'll get back to you shortly, so we can schedule a chat, right?
I will be very pleased to meet you.