With experience in beauty salons, Luciana decided to follow her own path doing what she loves most: Raising people's self-esteem.

Her mission is to enhance the beauty of each client, with the vision of being a reference in the beauty area in 10 years and, as a value, providing services with great dedication, ethics, hygiene, affection and empathy.

The idea here was to recreate its visual identity so that it conveys youthfulness, a friendlier air, without losing elegance. Typography with soft contours fulfills this role well and signature variations that adapt well to different types of applications.